Is it just me, or do the announcements we hear from Salesforce seem to just make a lot more sense than a lot of the tie-ups we hear about on the consumer side of the Web? Last month, the company announced a deal with Google to launch Salesforce for Google Apps, and from what I’ve seen in my brief tour of Visualforce, we’re about to see a lot of really useful applications being cranked out by developers in the Salesforce community. It certainly adds more credence to the theory that Facebook apps are just for fun.

Senior executives from leading technology companies, speaking at our Location Intelligence Conference last week shared that the entire value proposition for spatial enablement is a "push" to the market rather than a "pull" or demand for the technology. Our editors ask: Are we doing an adequate job of selling the technology to more of the people that will eventually implement geospatial tools with other IT solutions.?Why is it still so hard? What are we not doing well? Will it take another "Google Earth" to push the technology deeper into corporate computing or a new crop of graduates to be more geospatially enlightened?