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More on Brightkite

ArsTechnica talked with founder and CEO, Martin May. Among the tidbits of note:

He used to work at Local Matters.

The business plan appears, down the road, to include anonymous maps of where users go - specifically to which businesses. Sounds like a “Dash” to track personal behavior. I understand how businesses would be interested in such data; how will Brightkite entice users to provide it? And provide it accurately?

For now locations are updated via Web or SMS.

Podcast: Why is it so Hard to Sell Geospatial Technology to the Enterprise?

Senior executives from leading technology companies, speaking at our Location Intelligence Conference last week shared that the entire value proposition for spatial enablement is a “push” to the market rather than a “pull” or demand for the technology. Our editors ask: Are we doing an adequate job of selling the technology to more of the people that will eventually implement geospatial tools with other IT solutions.?Why is it still so hard? What are we not doing well? Will it take another “Google Earth” to push the technology deeper into corporate computing or a new crop of graduates to be more geospatially enlightened?

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