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Our Opinion, Your Views — The Weblog for Location Technology & GIS

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APB digs up news that goes beyond press releases, offers opinions worth reading and provides the insight into the world of geospatial technologies you need to do your job.

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Our Points

Tuesday, May 6. 2008

Loopt and privacy, market and future plans

Social Networking
E-Commerce Times interviews Brian Knapp, VP of Corporate Communications for Loopt, a carrier-based location-enabled social networking offering. Tidbits of note:

- targeting students/young urban professionals (those tuned in to "happy hour")
- no business users to date (save for non-biz use)
- working with many orgs to offer much privacy support
- differentiators: carrier-centric, automatically updates locations
- futures: current Facebook app, BlackBerry version coming, "excited" about iPhone potential

- MacNewsWorld
Posted by Adena Schutzberg in Social Networking at 06:52 | Comments (0)

More on Brightkite

Social Networking
ArsTechnica talked with founder and CEO, Martin May. Among the tidbits of note:

He used to work at Local Matters.

The business plan appears, down the road, to include anonymous maps of where users go - specifically to which businesses. Sounds like a "Dash" to track personal behavior. I understand how businesses would be interested in such data; how will Brightkite entice users to provide it? And provide it accurately?

For now locations are updated via Web or SMS.
Posted by Adena Schutzberg in Social Networking at 06:00 | Comments (0)

Podcast: Why is it so Hard to Sell Geospatial Technology to the Enterprise?

ESRI RFID GPS Location Intelligence Location Intelligence 2008 Geospatial Business Social Networking

Senior executives from leading technology companies, speaking at our Location Intelligence Conference last week shared that the entire value proposition for spatial enablement is a "push" to the market rather than a "pull" or demand for the technology. Our editors ask: Are we doing an adequate job of selling the technology to more of the people that will eventually implement geospatial tools with other IT solutions.?Why is it still so hard? What are we not doing well? Will it take another "Google Earth" to push the technology deeper into corporate computing or a new crop of graduates to be more geospatially enlightened?



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Posted by Adena Schutzberg in Google, ESRI, RFID, Microsoft, Oracle, GPS, Location Intelligence, Directions on the News Podcast, Wi-Fi, IBM, Location Intelligence 2008, Geospatial Business, Social Networking at 01:00 | Comments (0)
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