10. Location-based marketing, for trade shows at least, can passively capture information otherwise missed from standard lead management systems. The use of active RFID tags and ultra wideband sensors can capture the “who” and “how long” of people that are standing in front of your booth on a trade show floor and you don’t even have to talk to them. The Ubisense/Fish Software demonstration of RFID provided a context for better understanding the use of sensor technology where before I could only read about it.
Continue reading "Top Ten Things I learned at LI 2008"
At LI 2008, Dr. Robert Uleman of IBM suggested that "Mashups have done more for this industry than two decades of sending out products into the world."
At LI 2008, Berk Charlton of Pitney Bowes Group 1 suggested that "GIS should be invisible." Going further to illustrate his point about how the success of location technology will be underscored when "people don't know that GIS has been done to them."
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