Years ago I interviewed imagery guy Gerry Kinn (then at EMERGE, now at ESRI) about the killer apps for aerial and satellite imagery. He told me a story of how you'd go into the Home Depot (or the like) and the clerk would use an imagery based app to determine how much fertilizer you needed for your lawn. I think we are a getting there!
Enter
Sungevity. The company uses imagery (from MS Virtual Earth since it need the obliques from Pictometry) along with information from one's electric bill to estimate the return on installing solar panels, which the company sells and installs. The "no visit" estimate cuts time and cost from an implementation.
The company's secret sauce is a trigonometry-heavy application that can take satellite imagery and create a 3D model of a house. From the model, Sungevity calculates the pitch of the roof, the azimuth (for instance, where the house faces in relation to compass points) and the available area.
"You introduce errors when you put a guy on the roof," Kennedy asserted.
Sungevity uses data from Microsoft Virtual Earth rather than Google Earth for its satellite imagery. Google Earth only provides a top-down view of a roof. Virtual Earth gives data from different angles, which lets Sungevity calculate pitch.
Currently working California, the company hopes to go nationwide. One mail campaign will include an image of the resident's house with some quick math to determine potential effectiveness.
-
C|net
Comments
July 3
Pretty cool application -- going to [...]
Will Turner about Starbucks Closing Stores; Some too close together
July 3
I think the issue of store [...]
Milos Sugovic about Starbucks Closing Stores; Some too close together
July 3
The decision by Starbucks to scale back [...]
Dave Smith about Update: State Licensing Board "Censors" GIS Article
July 3
Roger, just as a point of correction - [...]
xavierv about The New Gas Conscious, Distance Conscious Marketing
July 3
Hey, I liked the title of your article [...]
Dave Smith about Update: State Licensing Board "Censors" GIS Article
July 3
Having not seen the article, it's [...]
Bill Cole about Ask.com Moves to Virtual Earth
July 3
Hey! Isn't Marc Prioleau the VP of [...]