The offering was announced at the New Tech Meetup last night. Seero per Rafe Needleman, "lets you broadcast live from a Webcam or record shows for later playback. But it also records location and syncs it to video. That opens up some new capabilities for video producers and for advertisers." It's not really aimed at consumers, but productions shops for things like sports. The business model is not yet available, but clearly this is another set of content for the local advertiser to explore.

- Webware

Mapquest is slowly adding on the missing pieces to its online mapping service.

- MapQuest Blog

WeatherCall is a subscription-based service from KIMT (Iowa/Minnesota TV station) based on the U.S. National Weather Service data. It costs $6 dollars per year. Subscribers provide a physical location (address) and receive notification (e-mail, text, phone call) whenever severe weather including tornado warnings are delivered. Subscribers can optionally choose to receive severe thunderstorm and flash flood warnings.

The service is enabled by changes in how NWS know tracks storms. It's now done via polygon - meaning those outside the area need not be warned. Messages come from the station's Chief Meteorologist Adam Frederick 24 hours a day. It's not a location-based service in the sense it does not know where you are, save via that single input address. When you travel you can change your location manually within the system.

The company behind the offering (which apparently is apparently available from many TV/radio stations) is Media Weather Innovations.