Computerworld Canada explains "
How the telcos use mapping data" based on presentations from this week's Intelligent Enterprise Expedition (IEE) 2008 in Toronto.
Key quotes:
"What we need is pictures,” Canning said. “Maps allow us to really visualize our marketplace. And by overlaying customer data, it gives us the opportunity to understand more about our customers and where they live."
- Terry Canning, vice-president and general manager of Rogers Business Networks
...Telus, the Vancouver-based company estimated it’s spent about $40 million to develop its GIS-based system – an expense that Gordon McElravy, Ontario manager at Telus Geomatics, said has been well worth the money.
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