The name says it all. AdNav refers to itself as a GPS Solutions Marketing Company. The idea is to subsidize satnav distribution by hotels, car rental agencies, airlines and make money by offering ads on the devices to local businesses. The platform is called Boomerang and it allows the partner to customize the data offered. Among the offerings are weather, directions, Internet access, city guides. Among the partners are Tele Atlas, CustomWeather, Ask and others. I didn't see any listing of who's advertising yet.

While very clever, my sense is that regular business travelers will be in the habit (soon) of using their phones for such things. Vacationers are a more likely target, but they'll have to learn of the offering before they pick up the NeverLost enabled car at Hertz.

via SmartCompany (Australia)