A researcher at Chrysler told me that navigational systems in cars have an 80%-20% rule, only it's more like 95%-5%. 95% of the time gps is used by 5% of the people, and the majority of those folks are salesmen, and on the road most of the time. 95% of the time we get into our car, we know how to get to where we are going, and don't need directions. This may be changing as features like "best route" and "congestion avoidance" are added, but still seems to ring true.

- Leslie Rule writing at Media Shift Idea Lab (a PBS blog)

The new addition was announced yesterday. Ok, I get user ratings, but neighborhoods are interesting! Well, not so much for me. I did my generic local search "somerville coffee" and was offered the chance to refine by neighborhood. Alas, the neighborhoods (just 3) were in Boston (Fenway, Downtown, Kenmore Square).

- Mashable

I found this in an article about updating OneCall in Ontario, Canada, but the pilot program is in Virginia.

Excavators at a Fairfax County, Virginia site are using their GPS (Global Positioning System) enabled phones to walk the entire perimeter of proposed excavation areas.

After the outline of the area is complete, a file of the demarcated perimeter is sent to a one-call centre.

- Daily Commercial News and Construction Record

The name says it all. AdNav refers to itself as a GPS Solutions Marketing Company. The idea is to subsidize satnav distribution by hotels, car rental agencies, airlines and make money by offering ads on the devices to local businesses. The platform is called Boomerang and it allows the partner to customize the data offered. Among the offerings are weather, directions, Internet access, city guides. Among the partners are Tele Atlas, CustomWeather, Ask and others. I didn't see any listing of who's advertising yet.

While very clever, my sense is that regular business travelers will be in the habit (soon) of using their phones for such things. Vacationers are a more likely target, but they'll have to learn of the offering before they pick up the NeverLost enabled car at Hertz.

via SmartCompany (Australia)

Yes, it's all very CSI, but it's real. In fact the article from researchers at the University of Utah published the article in The Proceedings of the National Academy of Science. The bottom line, the amount of hydrogen and oxygen isotopes in your hair reflect where you've been. So, after analysis in a mass spectrometer the "fingerprint" of your hair is matched to a map that shows, regionally, where you've been. Mostly, the impact comes on differences in the water you drink, though there are other factors. And, since hair is a record of your diet, the longer the hair, the further back in time your location can be traced.

- Tech Review (lots of maps)