I've been keeping tabs on how online journalists have been using maps to offer more features. See for example what MetaCarta offers in that realm. Others are going a different route: geotagging stories and asking registered readers to key in addresses to deliver neighborhood news. Recently,
Chi*town Daily News did just that. It's a citizen journalist run news site for Chicago. Luckily, I know the neighborhoods there and could regsiter with an old college address. When I log in I see map centered on that address with local news stories linked off a Google Map.
Equally interesting, per MediaShift/IdeaLab,
is the deal for advertisers.
For advertisers this represents an amazing opportunity to pay for ads that reach people in a particular neighborhood. And they're cheap -- $50 to get started.
There's more. It's not just that we're matching users with ads near them. We're pairing content with nearby ads, too.
This is a way new media can potential "jump" traditional media and hopefully attract funding via advertising.
Comments
July 3
Pretty cool application -- going to [...]
Will Turner about Starbucks Closing Stores; Some too close together
July 3
I think the issue of store [...]
Milos Sugovic about Starbucks Closing Stores; Some too close together
July 3
The decision by Starbucks to scale back [...]
Dave Smith about Update: State Licensing Board "Censors" GIS Article
July 3
Roger, just as a point of correction - [...]
xavierv about The New Gas Conscious, Distance Conscious Marketing
July 3
Hey, I liked the title of your article [...]
Dave Smith about Update: State Licensing Board "Censors" GIS Article
July 3
Having not seen the article, it's [...]
Bill Cole about Ask.com Moves to Virtual Earth
July 3
Hey! Isn't Marc Prioleau the VP of [...]