Speaking at Korem’s Geodiffusion conference, Pitney Bowes Software president, Mike Hickey, struck a resonant chord when he explained that "the explosion of Neogeography is driving awareness [and] collaborative data consolidation [but it] isn’t GIS." Hickey explained that while neogeography is focused on "Where" there is no data creation and no spatial analysis, an essentially visually useful concept that has helped "cross the chasm from early adopters to an early majority."
My take is decidedly biased and I come down on Hickey’s side entirely. He sees that while the neogeography approach to location technology has propelled non-technically focused proponents of evolutionary change, this path leads to the early majority group of businesses and other users who are, as Hickey states, "more pragmatic, adverse to risk and looking for proven applications."
Hickey’s statements cogently define the growth and progression of location technology from merely the eye candy of mashups to the adoption of a broader fundamental IT architecture and strategy for bringing location intelligent solutions to the enterprise. The next phase of adoption will see more integration between BI and LI solutions and a demand from the vertical market segments to customize software that makes sense for their business processes.
by Joe Francica on 12/04 at 03:00 PM |
Mike Hickey, president of Pitney Bowes Software, stated emphatically that the MapInfo brand will live on. Speaking at Korem’s Geodiffusion conference in Montreal, Hickey said, "MapInfo Professional is part of a very strong future."
Hickey also elaborated on Pitney Bowes Software’s forward looking strategy. At present, Pitney Bowes Software represents a a combination of MapInfo & Group 1 Software, two former $200 million public companies. His objective is to grow the company to $1 billion over the next 3 to 5 years. To do this, he expects to organically grow the business 10% each year and add an additional 10% through acquisitions during this period. Currently, Pitney Bowes Software divides its solutions accordingly:
- 54% Location intelligent software solutions
- 10% Data quality software such as for direct marketing, ETL, enterprise address management all of which act as a support role for CRM and ERP systems
- 18% Mailing efficiency: address standardization as well as optimizing and tracking mailing
- 18% Customer Communication Management
All of the above will contribute to the broader strategy of offering a Customer Information Management (CIM) Architecture to its clients. Hickey said, "The opportunity is not to compete with some of the bigger players but to focus on the individual verticals…We have the nimbleness of a $400 million company with the resources of a $6 billion company."
by Joe Francica on 12/04 at 02:45 PM |
Here’s the key quote for me from President and CEO of H3tec, Charles Christensen in the MarketingPilgrim blog post:
“I have been building and refining the H3 detector over the last eight years of experimentation. I started out building analog machines that weighed 200 lbs. This version of the detector is the fourteenth iteration of the device and it weighs less than 10 ounces. . . . The next version of the H3 detector will feature full mapping through GPS.”
He got the idea from Star Trek’s tricorder and the sensor, which detects substances up to two miles. These days apparently the company is talking to Google. The good news? The CEO likes “open:”
Christensen is also keeping the device open to other markets and devices: “I am now designing an ASIC chip set (Application Specific Integrated Circuit) that will be a miniaturized engine with APIs. . . . The APIs will be open to the world of designers so they can use the engine in any application and integrate this engine with existing devices, like the cell phone, weapons systems, and other hand held devices.”
by Adena Schutzberg on 12/04 at 08:15 AM |
Things are looking up as newspapers use online mapping technology to track real time events. The pacific northwest is getting hammered and the Seattle Post-Intelligencer has its Google Map up and running.
Some of the features:
source: “This is a map of news, photos and incidents related to the flooding and severe weather as reported by and to the Seattle P-I.”
green dots are shelters: Alas, only some have full street addresses.
link to contribute: It’s an e-mail address.
by Adena Schutzberg on 12/04 at 07:32 AM |
Nokia’s stock price fell on an expected tightening of margins in the hardware business, as the company announced little growth in revenues for the next two years. Shares were down 4.5% this morning in Europe.
In the meantime TomTom put out shares for sale to help finance its acquisition of Tele Atlas. TomTom’s shareholders approved the acquisition on Tuesday. The offer: “8,156,250 new ordinary shares at a price of 56 euros ($82.26) per share, raising gross proceeds of approximately 457 million euros.”
- Reuters (Nokia)
- Reuters (TomTom)
by Adena Schutzberg on 12/04 at 07:17 AM |