I think Apple is missing a huge opportunity not competing with Google, Microsoft and Yahoo. I think they ought to create a device for total world navigation, travel and global social networking. Seems right up their alley. We have the iPod that revolutionized the music industry; we have the iPhone which Applephiles just went ga-ga over; we have rumors of the iCar, a proposed collaboration between Apple and Volkswagen but that seems a bit far fetched. Why not a mobile handset that tries to link the world with real-time imagery, global social networking with automatic language translation, and a navigation device that gives you travel assistance from Bangor to Bangkok. But first they have to catch on that GPS is really a technology that works and that they missed the boat not having it in iPhone 1.0. Maybe Mr. Jobs should offer yet another rebate to buy a GPS add-on. Still, the iWorld should be next...don't you think?