Burgers or Sushi? Telmap’s App on Boost Mobile Targets Younger Demographic

Yesterday, Telmap announced a deal with Boost Mobile to offer the Boost Navigator, a "pay-as-you-go" service that provides turn-by-turn directions and traffic information. The differentiator? The app uses the Boost Mobile "look and feel" that targets a "Gen Y" or "Millenial" demographic that is more likely to want to navigate to Wendy’s, sushi bars or Ron Jon Surf Shops and escew airports and hotels. Speaking with Dave Singer, Telmap’s VP of Marketing, he mentioned that he is working with INRIX to provide traffic information but that the integration with weather services is not yet determined as there is a balance as to how many services you want to squeeze into a single application. The pay-as-you-go service is also a function of a younger demographic such that subscribers can pay by the day ($1.99), week ($3.99), month (9.99), or quarter ($24.99).

Obituaries: Learning of the Past

One of the best reasons to read obituaries is to get a sense of history. Many of us in geospatial don’t know too much about what came before. So, today I point readers to the obituary of Aubrey DaSantos, one of the first people to do photogrammetry in the U.S in the late 1940s. It was already in use in Germany and was used during the war. He was sent by his employer to Germany to retrieve a stereo-plotter and later joined the Georgia Department of Transportation. He and several colleague acquired John J. Harte and Associates and performed many mapping projects in and around Atlanta. He passed away at 86.

Atlanta Journal Constitution

Yet another “where my visitors come from” widget

Rafe Needleman at C|net talks up Maps.Among.Us, from Among.us, a widget that shows of where site visitors come from. He also offers some advice about why you would or would not want to put such a thing on your site.