Yesterday,
Telmap announced a deal with
Boost Mobile to offer the Boost Navigator, a "pay-as-you-go" service that provides turn-by-turn directions and traffic information. The differentiator? The app uses the Boost Mobile "look and feel" that targets a "Gen Y" or "Millenial" demographic that is more likely to want to navigate to Wendy's, sushi bars or Ron Jon Surf Shops and escew airports and hotels. Speaking with Dave Singer, Telmap's VP of Marketing, he mentioned that he is working with INRIX to provide traffic information but that the integration with weather services is not yet determined as there is a balance as to how many services you want to squeeze into a single application. The pay-as-you-go service is also a function of a younger demographic such that subscribers can pay by the day ($1.99), week ($3.99), month (9.99), or quarter ($24.99).
Comments
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I thought your statements on [...]
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