by Adena Schutzberg on 06/14 at 07:14 AM |
The latest tool in learning how to lure walk in traffic to local shops may be a free to use umbrella. Dutch Umbrella, a Philadelphia start up, offers local businesses for a $100/month free, advertising on an umbrella. In addition, the business hosts a bin where anyone can pick up or drop off an umbrella as needed. Each umbrella is tagged with RFID so that over time the company can provide feedback to the participants about the most popular geographic sources of their visitors. I confess to being skeptical of this working that well. Even in rainy Seattle I suspect most people carry their own raingear, don’t they?
- RFID Update
by Adena Schutzberg on 06/14 at 06:56 AM |
That’s the question posed by Census in a recent notice in the U.S. Federal Register. Census wants feedback on the usefulness of Census County Divisions (CCDs), a designation created in the 1950s to create order before census tracts when townships may not have had clear boundaries.
About 10 comments from public health and other users of the data have responded about the importance of the designation and data collected for that level of geography. Also activated is the San Fernando Valley which became a CCD just two years ago.
[Los Angeles City Councilwoman Wendy] Greuel said the city’s chief legislative analyst found the notice recently and realized it could devastate the San Fernando Valley.
- LA Daily News
by Adena Schutzberg on 06/14 at 06:42 AM |
Recall that the California First Amendment Coalition recently won its battle to open up distribution of Santa Clara County, California’s GIS data. The court ruled the data, including detailed parcel data should be made available at reasonable cost.
Now, the county is appealing the decision.
County spokeswoman Joyce Wing said the county moved to reverse the ruling partly because allowing anyone access to the database could go against a policy by Homeland Security officials, who say there is a legitimate concern about security. County officials sought the counsel of Homeland Security after the lawsuit was filed.
- San Jose Mercury News
by Adena Schutzberg on 06/14 at 06:31 AM |