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Tuesday, March 27, 2007

ClickZ reports that InfoSpace’s once-premium local search app Find It will soon be free to smartphone and Blackberry users and be ad-supported. Why?

[InfoSpace’s director, emerging products, Joe] Herzog said Infospace made the move to an ad-supported model after experiencing weak uptake with distribution on wireless carrier decks.

"The legacy of applications on mobile storefronts is that you need to pay a price to get in, and people don’t like paying a price for something without seeing it first," said Herzog. "Getting [Find It] to free is super important, but it also has to be carrier friendly, so it has to have ads."

- Press Release

by Adena Schutzberg on 03/27 at 09:39 AM | Comments | Bookmark and Share

If you’re wondering about the best time to leave your house for your commute to work, Inrix thinks they have the answer. Inrix has patented its predictive traffic modeling technology and they are now bringing to market a subscription-based solution for consumers. For $39.95 per year, Inrix will offer predictive traffic data for Windows Mobile devices, the first such solution to offer both predictive and real-time information, says Inrix’s Bryan Mistele, president and CEO. Mistele says that the goal of the company is to offer a "white label" solution to platform partner like TCS, TeleNav and eMbience so that they can create products to offer to mobile carriers. The announcement that Inrix is making today is a full release, not a beta, and the application can be downloaded from Handango.

Inrix’s Dust Network is the foundation for this solution, a collection of 650,000 commercial vehicles that participate in a program to collect real-time and historical traffic information. I can imagine that, at this price point, it’s a "no brainer" to try because I suspect that once you use it, you’ll be hooked. I intend to try the product and I’ll give an update as to it’s usability and if anyone wants to provide feedback, let’s know by responding to the post. For people in Seattle, Atlanta, the Bay Area, LA, Chicago, Dallas, and other congested cities it could mean both travel time and thus fuel savings. If you can save 3 minutes of travel time per day, 15 minutes per week and translate that into 13 hours per year, I would dare say that at the professional salary of $30/hour or more, it pays for itself in little more than one month. Of course if you elect to avoid the traffic and work from home…that works too.

by Joe Francica on 03/27 at 07:00 AM | Comments | Bookmark and Share

An InformationWeek survey reveals that just 7% of businesses surveyed are using mashups. Is that true for geospatial mashups? Is it true, as Matt Brown, an analyst at Forrester Research suggests, that “Businesses have bigger priorities at the moment than worrying how to mash up logistical data or workforce information into a mapping app?” This week we look at why businesses are slow on the uptake with regard to mashups, and perhaps geospatial and what it might take to get them involved.

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by Adena Schutzberg on 03/27 at 01:00 AM | Comments | Bookmark and Share
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