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Friday, January 26, 2007

Update 1/26: Here’s the video. Says my contributor: “You gotta have a lot of time on your hands to watch stuff like this.”

—original post follows—

It’s a first for the company and a first for GPS: a commercial during the second quarter. Cost? Per Ad Age, up to $2.6 million for the 30-second slot. The ad has a monster movie theme where the Maposaurus (a monster which evolves from a paper map) compats a superhero (a driver with the Garmin Nuvi).

The ad won’t be online, but a music video based on it should be online today.

- Kansas City Star

by Adena Schutzberg on 01/26 at 07:36 AM | Comments | Bookmark and Share
gps

The Sydney Morning Herald reports on what reporters saw in the city the day both Google and Microsoft planned to snap aerial and satellite imagery. Lots of political messages and one love letter…

by Adena Schutzberg on 01/26 at 07:07 AM | Comments | Bookmark and Share

Here’s how they do it in Crawford County, KS:

The overall estimated cost of the GIS service is $200,000. [GIS Director] Gagliardo said that $110,000 of that will be funded by the Wireless Technology Fund and $60,000 will come from a grant through the U.S. Department of Homeland Security. The remainder will be paid from county funds.

- Morning Sun

by Adena Schutzberg on 01/26 at 06:51 AM | Comments | Bookmark and Share
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