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Thursday, December 28, 2006

Glenn noted in a comment:

Actually, any blog that is serving up Google ads (ie. pretty much 98% of the blogs out there) is commercially funded.

I had some extra time over the holidays and went to find out if that 98% number is true in the geoblogs. I visited every blog from Planet Geospatial and divided them between those that had Google Ads, those with more traditional graphic banner ads, those that had both and those that had none. I successfully connected to 83 blogs; 5 were not online during my research. The results:

Google Text Ads   12 (14%)
Traditional Ads       4 (  5%)
Both                 3 (  4%)
None               64 (77%)

Total               83 (total does not add to 100% due to rounding)

Now, others might have classified things differently or been more savvy than I about how “traditional” ads were served (perhaps from Microsoft, Yahoo or some other service). I do not want to suggest this was a scientific, random or complete survey.

Some examples of each category:

Google Ads: Rusty Planet, Spatial Ireland
Traditional Ads: Windows Live Local / Virtual Earth, All Points Blog
Both: Very Spatial, The Map Room
None: Random Notes (Jason Birch), Datum Shift

by Adena Schutzberg on 12/28 at 07:59 AM | Comments | Bookmark and Share

Wednesday, December 27, 2006

I read this article from ZDnet Korea twice before I went to the homepage of the company behind it to confirm “I got it.” That comany, GG21(http://www.egosio.com/), alas has a Korean website.

So, here’s what I understand. The company offers a new way to “search for” location via the ‘Net. You use a sort of geospatial e-mail address of the form UserID#domain. So, I might me Adena#directionsmag.com. See for example, the ZDNet example screenshot based on Google Maps.

The infrastructure behind ePosition?  There needs to be an ePosition search box (from your favorite engine, perhaps?) and your location needs to be registered on an ePosition server on the ‘Net. And, I guess that position might change for mobile entities, like people or not, for stationary objects, like buildings. And, I guess developers could use that location information to offer location-based services/searches. The article claims that the system overcomes the lack of interoperability between servers (not sure I follow that).

Exactly how the location is registered is unclear. So too is which organization are going to offer such search tools. And, of course, there are privacy issues. If anyone can shed further light, it’d be appreciated!

by Adena Schutzberg on 12/27 at 07:24 AM | Comments | Bookmark and Share

Engadget highlights the new Tag Locator V2 GPS/RFID in one meant to track objects indoors and out in places like garages and aiports. At about $170 each, they are not cheap, but the 200 meter delivery of RFID data and GPS location is apparently a big deal. I had to read a few articles to get the point, but it seems to be the delivery of GPS enable location data via a traditional RFID active tag/receiver. I guess that’s better (more accurate, more secure and more consistent?) than say, sending it via cell phone connection?

by Adena Schutzberg on 12/27 at 07:03 AM | Comments | Bookmark and Share

Tuesday, December 26, 2006

The tale of a car wash underscores the need for location company Skyhook to partner with search engine firms to deliver ads to those within a few blocks of businesses. The owner makes it clear that his customers are within 5 miles of his business and they don’t make reservations. Therefore, he’s looking to tap into hyper-local advertising.

Murphy says he could target more of the impulse purchasers—real estate agents and other “wired” professionals—who may not live in his area but are there for business with time to kill between appointments.

The future?

To bring more of the multibillion-dollar small-business advertising market online, Skyhook is working on relationships with Yahoo and Google, and the improved local search made possible through its technology will start to be available to small business over the next 6 to 12 months, says Ted Morgan, the company’s founder and chief executive.

- BusinessWeek

by Adena Schutzberg on 12/26 at 06:44 AM | Comments | Bookmark and Share

The Ginza is the big shopping district in Tokyo. Beginning in January, RFID chips posted around the area will guide those with prototype readers to train stations and share information about stores and the like. The Tokyo Ubiquitous Network Project is supported by the Tokyo Metropolitan Government and Ministry of Land, Infrastructure and Transport (MILT) and isn’t the only RFID trial in the country. Another trial embeds chips in pavement to be read by the canes of the visually impaired.

- PC Advisor

by Adena Schutzberg on 12/26 at 06:38 AM | Comments | Bookmark and Share
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