CJ Driscoll & Associates conducted their 2006 LBS, Telematics & Navigation System Study and found some not so surprising results. Sponsors who participated in this study included Toyota, Honda, Sprint Nextel, Cingular, deCarta and other high profile clients. Here is a snapshot of their results:
What is the consumer interest in cell phone-based navigation services?
8% extremely interested
14% very interested
43% somewhat interested
22% not very interested
24% not at all interested
What is the interest in location-based traffic information for route planning?
7% - extremely interested
19% - very interested
31% - somewhat interested
19% - not very interested
25% - not at all interested
Mean interest was 2.6 on a 5 point scale
Of consumers interested in cellular applications other than the obvious voice communication, what are their top choices?
Here is the list that indicated that they were either “extremely interested” or “very interested”
22 cellular applications were included on the survey:
1. Navigation assistance - 33% - the top rated service
2. Traffic conditions for route – 31%
3. Weather Information – 27%
4. Send/Receive Text messages – 24%
5. Find Points of Interest – 23%
6. Monitor location of children – 23%
7. Push to talk – 21%
8. Send/receive emails - 21%
9. Pedestrian directions - 20%
In summary, of the 22 applications listed in the survey, 6 of the top 9 were location-based services.
by Joe Francica on 12/06 at 06:27 PM |
NAVTEQ conducted a study of users which revealed data that is leading them to improve their map database. Some of their findings:
1. When asked about potential map enhancements, which is most important? Answer: Better visual display of highway junctions.
2. Improve the orientation of a navigation system by including 3D models such as a translucent portrayal of buildings as they appear along a roadway or street.
3. Will the bend in the road curve? Users want to see prompts on the portable navigation device that shows data such as speed limit change that may indicate a curve. Ulitimately NAVTEQ believes that this type of information will lead to better speed management by the driver.
NAVTEQ will also begin to embed historical traffic models for be able to better determine what "should" happen on the roadway.
by Joe Francica on 12/06 at 05:04 PM |
The CADDManager Blog reports on a study of 1800 U.S. workers. The results? 92% of managers rate themselves as “good” or “excellent.” But, only 67% of employees report working for a manager that “good or excellent.”
It’s a good time to think about this as we head into some quiet time for the holidays. What could you as an employee do to make your manager even better? I truly believe that employees are part of the training corps for their managers. (I’ve taught a few managers a few things, I think!) And, managers, what can you do to better serve your employees?
I’ll give the latter group some hints from my nearly 20 years in this biz. I’m lucky as I’ve had some great managers all the way back to my first job. Here are some of the things they did that made them great in my eyes:
1) got me the hardware I needed to do my job
2) gave me enough rope to hang myself, but checked in periodically so I didn’t
3) trusted me to take on an outside assignment (teaching geography) while keeping up my 40 hours working in an organic chem lab (that was grueling; good thing I was 26 and stupid!)
4) made it clear their job was to enable me to do my job
5) gave me the time/resources to learn more at formal classes and on my own
Some of those people I’ve lost touch with; others have risen (no suprise to me) up the food chain to manage larger teams and even whole companies.
by Adena Schutzberg on 12/06 at 01:29 PM |
by Adena Schutzberg on 12/06 at 11:58 AM |
That’s two acquisitions in two months or so for NAVTEQ. The first was of Traffic.com, which I thought was a great one. The Map Network produces destination and special events maps n print and online. Its best known client? USA Today.
NAVTEQ sees the acquisition as a way to get good local information, something that’s clearly in demand as the world learns about navigation and local search tools. I could not find any informatoin about the size of the company, but did see that it has its own proprietary technology for mapping.
by Adena Schutzberg on 12/06 at 10:43 AM |