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Monday, November 06, 2006

NPR’s Weekend America offers a segment that looks at how where you vote (school, church) impacts how you vote. And, it looks at population density (Google mashup) and its correlation(?) to voting patterns.

by Adena Schutzberg on 11/06 at 09:00 AM | Comments | Bookmark and Share

The LA Times explores how new websites like Google Earth, Virtual Earth and others are bringing new interest in rooftops.

by Adena Schutzberg on 11/06 at 08:14 AM | Comments | Bookmark and Share

That’s the breaking news today. Sounds like a good move to me. CEO Judson Green focused on the importance of “owning” the data on the investor call this morning. Apparently, in the past, the company has been limited in sharing traffic data based on licensing from suppliers. That’s the same logic that may push other data delivery companies to acquire data creators. (GlobeXplorer and AirPhoto USA for one. Expect other similar ones down the road.)

He also highlighted the plan to change the mix of revenue from Traffic.com from 90% from media (TV, radio) to a far greater percentage in services (online, in car nav systems).

Traffic is a killer app from the GPS standpoint - it’s the most requested add on, more important than weather, movie locations etc. to consumers.

Press Release
PPT on Acquisition

by Adena Schutzberg on 11/06 at 07:54 AM | Comments | Bookmark and Share

Peter Hind, writing at CIO (Australia) highlights the potential value of census data for business and how it’s not being used. He notes that it’s not about the technology, but the data, in this story.

A few years ago one CIO beautifully illustrated this point to me. His organization managed advertising billboards, and one of the regular questions the sales staff encountered was how well could the use of this advertising medium help marketers reach their desired demographics. The CIO’s idea was to chart the site of the company billboards into a geographic information system (GIS) and to overlay the census data on top of this. The result was the company sales staff could then pinpoint the population make-up in the vicinity of each billboard. However, the CIO did not sell his executive on GIS. Instead he sold them on the advantages of harnessing the census.

This is a good, but subtle point. GIS users often need to translate the technology sales pitch they received from software vendors to the specific advantages/solutions for their organization. This is not necessarily easy and in many cases those same GIS vendors can help.

by Adena Schutzberg on 11/06 at 07:18 AM | Comments | Bookmark and Share

PopGadget, a blog that describes itself as Personal Tech for Women, ran a contest asking readers for stories about getting lost. The winner, from a man, tells the tail of using an Etrex to navigate south from Del Valle, TX and ending up, apparently unwittingly, in Mexico.

This is a great reminder that when you take your GPS with you, you should be sure to pack your common sense!

by Adena Schutzberg on 11/06 at 07:14 AM | Comments | Bookmark and Share
gps
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