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Monday, November 06, 2006

The robot, which works in a hospital in Japan, understands the local dialect and can guide visitors to destinations with a 3Dprojection system (in its head) and offers freshly printed maps.

- Mainichi Daily News

by Adena Schutzberg on 11/06 at 06:00 PM | Comments | Bookmark and Share

Ad critic (and fellow Penn Stater) Bob Garfield has a look at Saturn’s latest TV and Web ads for the 2007 Aura. He hates the TV one and deems the “find the nearest dealer via Google Earth” one “amazing and creepy at the same time” in his review in Ad Age. The ads are from Goodby, Silverstein & Partners.

The juxtaposition between the cutting-edge satellite-imaging technology and the right-out-of-central-casting car huckster is pretty hilarious, but mainly just cool.

This involved shooting scenes at 21 big Saturn outlets around the country (presumably with more to come) and integrating the footage seamlessly into the web interface. Would that such thinking, or even just style, had even slightly informed the TV intro. But no. In exactly the way GM has integrated the hitherto independent Saturn division into the corporate juggernaut-as-big-as-it-used-to-be, the company has forced Saturn advertising to use interchangeable parts. Gee, how will that work out?

by Adena Schutzberg on 11/06 at 12:00 PM | Comments | Bookmark and Share

An article about the new CEO of All State Insurance (Chicago Tribune), once part of Sears, includes this tidbit.

Before Allstate was spun off from Sears, Roebuck and Co., the insurance guys didn’t have to worry about real estate. “Sears did it for us,” he[Thomas Wilson ] said.

Earlier this year, Allstate filed for a patent on what it calls its “retail deployment models” to find locations. “They’re very cool,” he said. “You can zoom in, use satellite imagery, and see what kind of construction goes on in various places.”

I tried a quick patent search with no luck.

by Adena Schutzberg on 11/06 at 11:00 AM | Comments | Bookmark and Share

The Institute for Global Environmental Strategies (IGES) is now accepting entries for the 2007 Thacher Scholars Award, to be given to secondary school students designing and conducting the best projects using satellite observations of the Earth, also known as remote sensing.

U.S. students in grades 9-12, including U.S. citizens attending schools in foreign countries, are eligible to receive cash awards in the amount of $2,000 for first place, $1,000 for second place and $500 for third place. For each winning student, a teacher or designated adult “coach” will receive a $200 gift card to Amazon.com.

-press release

by Adena Schutzberg on 11/06 at 11:00 AM | Comments | Bookmark and Share

Rod Edwards started as a manual drafter. Today he uses GIS and World Construction Set to do cut and fill work for a forestry company. Per the local paper in British Columbia

He’s more like a GIS technician.

Using Geographic Information System, Edwards also uses a visual analysis program called World Construction Set which allows him to work in a photorealistic terrain model using animations to help the forest company he works for, West Fraser Mills.

Is that GIS? Engineering? CAD? Does it matter?

by Adena Schutzberg on 11/06 at 09:00 AM | Comments | Bookmark and Share
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