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Friday, April 14, 2006

Readers of this blog, Directions Magazine and other publications poo-poo press releases now and again. I’m first to admit my mixed feelings about them and have gotten comfortable with our “post the release yourself subject to our approval” policy at Directions.

But, I have to be realistic, that’s how news gets made. Case in point: GOS wins an Excellence.Gov award.

That “news” was posted at this very blog on Feburary 16 based on information from a publication that covers government news, Public CIO. There actually was a press release on the five awards given on February 15, but that was not picked up the geo press.

On Wednesday of this week, ESRI, the technology company that put together the portal, put out a release on the award. The release is reprinted on several sites in the geospatial online press.

My point here is that if we the press only listen to what the PRs say, we the press miss a lot, and so do you, the readers.

by Adena Schutzberg on 04/14 at 09:43 AM | Comments | Bookmark and Share

USA Today’s coverage of CTIA includes this tidbit about how the Luxor (that’s the pyramid one, right?) will use cell phones:

Under a deal Sprint announced with the Luxor Las Vegas Hotel, when you land in the city and turn on your cell phone, the Luxor can check you in before you exit the plane.

During your stay, you might get mobile coupons for discounted meals, show tickets and other offers. Using the phone’s GPS capabilities, the Luxor can see if you are off the hotel premises and tailor mobile promotions to lure you back.

I think this is wise all around. Sprint will be able to gently introduce those afraid of LBS or hesitant in a single location. When they go home, hopefully, the Luxor will leave them alone. “What happens in Vegas…”

The Luxor will, at least for now, have a unique offering and perhaps lure its guests to stay at the casino. On the other hand, another deal in Vegas, to allow phone purchases of Monorail tickets, may lure them away.

by Adena Schutzberg on 04/14 at 08:11 AM | Comments | Bookmark and Share
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