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Monday, May 09, 2005

 

I’ve seen ads for events chalked on the paths at college campuses,  and some sidewalk marking in my city, but I recently saw floor ads at the supermarket. Outside of Philadelpia the 2 foot square graphics are laid out in the aisle so that a shopper standing and facing them would see the item advertised at about eye level on the shelf. I stood in front of several and easily found the package that exactly matched the frozen lasagna and cookies. I’m sure kids would love this! Then I visited the dairy case. I could match the soy milk to its ad, but had trouble with the calcium supplement ad. It said: “Find the product in the vitamin aisle.” Clearly, the target audience is expected to be buying dairy for the rest of the family and this “location-based ad” is supposed to get them to think about themselves and take a walk to get the pills.

 

by Adena Schutzberg on 05/09 at 07:00 AM | Comments | Bookmark and Share

If you have, or may someday, sign a non-compete, do yourself a favor and read this article (free registration required) in the New York Times. My advice to you? Don’t sign one if at all possible.

by Adena Schutzberg on 05/09 at 07:00 AM | Comments | Bookmark and Share

 

O’Reilly & Associates Associate Book Editor Simon St. Laurent blogged some of his thoughts after attending our conference last week. There’s a plug for O’Reilly’s upcoming mapping books and the statement we in this space hear all the time: data is a limiting factor in most of the world.

by Adena Schutzberg on 05/09 at 07:00 AM | Comments | Bookmark and Share
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