General Motors has an existing extensive BI system for tracking vehicle histories, warranty work patterns and geographically orientated service issues. The next consideration which is already a technical possibility, is to explore doing vehicle software upgrades and recalibrations via OnStar as a datalink. The advantage for the users is that software currency can be maintained without visiting the dealer. This can be a continuous process or done on request. Another feature of this potential system is that system problems in the vehicle can be spotted before component failure occurs and the user notified. Could this level if BI, LI and Telematics user in a new era of customer service? Are you driving ignition management version 2.0 yet or still getting less than optimized performance using the old version 1.5?
