Sunday, June 4. 2006

The Future of Press Releases

I want to point to a few valuable posts from "my CAD friends" about press releases and company reputation. These are folks who've been doing this a long time and are well respected. I urge you marketing folks to take heed.

First up, an analysis by Rachel Dalton-Taggart in her blog on an article highlighting the future of press releases. Read the comments, too!

Second, Evan Yares details of what appears to be an Autodesk created video that appeared, then disappeared from YouTube.com. Evan uses "fair use" to offer stills and tell the video's story. I'm embarassed when I see respectable companies do this stuff. But then Autodesk has not admitted it created the video, nor did the new CEO, who appears in the video, seem to know about it.

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In addition to the SHIFT Communications argument, it's clear that the press release has morphed into a direct marketing tool -- thanks again to the same Internet enabled technology you write about. Individuals are pre-selecting topics they want to learn about.

#1 Pit (Link) on 2006-06-05 02:04 (Reply)

You can still see the video out at Google Vids:

http://video.google.com/videoplay?docid=739069747045672188

#2 Barney Green on 2006-06-05 05:51 (Reply)

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In reply to	[ Top level ]#1: Pit on 2006-06-05 02:04 #2: Barney Green on 2006-06-05 05:51
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