Close

Close
Special Announcement
Newsletter Sign Up
Calendar
Back March '10 Forward
Mon Tue Wed Thu Fri Sat Sun
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31        
Syndicate This Blog
Top Referers
www.gotgeoint.com (119)
manomano.livejournal.com (77)
www.thegisforum.com (72)
planetgs.com (65)
myteams.dot.ga.gov (57)
Our Points
Monday, May 22. 2006

Live Local Marketing

Ok, I admit it, I ignored all those stories in the past few weeks about finding Anna Kournikova's favorite places. I had mashup overload and didn't care to read about another. And, most of the press involved a headline with the term "stalker" in it, so it sounded, well, illicit.

But, I missed a key point about this mashup: Microsoft is behind it. Yep, it's advertising to draw in users. (See stats here to see why this is somewhat humorous!)

It's clearly not aimed at me as I've only heard of two of the celebs.

Update 5/23: Zillow is getting in on the celebrity/famous TV places act, too!

Posted by Adena Schutzberg in Microsoft at 08:09 | Comments (2) | Trackbacks (0) | Bookmark and Share

Trackbacks
Trackback specific URI for this entry

No Trackbacks

Comments
Display comments as (Linear | Threaded)

Why does Microsoft need it? It's too low for them. They can do some more legal advertisments
#1 Spieler (Link) on 2006-05-23 09:14 (Reply)
Do you remember the launch of Windows 95? ( I also remember when I upgraded to DOS 5.0, but I digress...)

Anyway, MS approached REM for the rights to use "It's The End Of The Worls As We Know It" in the marketing campaign. REM said "No," even though MS offered an insane amount of money. So MS settled for The Stones and "Start Me Up."

This here marketing campaign and its "celebrities" remind me of the Win95 launch somehow...
#2 Atanas Entchev (Link) on 2006-05-23 18:06 (Reply)

Add Comment

Enclosing asterisks marks text as bold (*word*), underscore are made via _word_.
Standard emoticons like :-) and ;-) are converted to images.
E-Mail addresses will not be displayed and will only be used for E-Mail notifications

To prevent automated Bots from commentspamming, please enter the string you see in the image below in the appropriate input box. Your comment will only be submitted if the strings match. Please ensure that your browser supports and accepts cookies, or your comment cannot be verified correctly.
CAPTCHA
    
  
 
Advertisers
Polls
What do you think of this blog's "tidbits" articles that provide roundups of stories on a theme?
Love them, read them all.
Always read the ones in my area(s) of interest.
I skip them.
Didn't realize you did that!

Archives
Comments
fleet management software about Google Tidbits
March 10
i know that some gps fleet tracking [...]


PB about Navigation Sense May be Linked to Genes
March 10
There are a few contradictory symptoms [...]


Martin Isenburg about Wanted: Keynote Speaker for Regional GIS Conference
March 10
i will do lasers & chickens and use [...]


Julia Miller about Google Tidbits
March 10
Do you know why Google would restrict [...]


Don Cooke about Interactive Census Map Challenges Us to Do Better in 2010
March 10
At the Place level,the thematic display [...]


GAS about Mappy lance sa solution de navigation pour iPhone
March 10
Bonjour !

La filiale des Pages Jaunes [...]


Anonymous about #NSGICMidyear : DHS, NGA, FEMA Panel
March 9
FEMA is part of DHS.

The headline [...]


Amazon Recommendations