Friday, May 12. 2006

Update on Tele Atlas "Forum Marketing"

As I noted earlier in the week, there were some odd posts to a variety of fora by someone working with Tele Atlas, trying to create buzz around a new developer program.

I planned to leave it be until I received an e-mail from a free Yahoo account suggested information on the program would be valuable to my readers. I got on the phone to Tele Atlas and eventually learned that the company had engaged a "Web marketing" firm to try to drum up interest in the program in areas outside the geospatial realm. That was the source of the posts I read and of the e-mail I received. The formal announcement of the program will be on Monday.

It seems it's very easy for Web marketing to backfire. Recall the mess Autodesk got into when a few select bloggers got permission to begin discussing the new AutoCAD before members of the media...

I do hope companies will take extra care when considering, implementing and evaluating Web marketing.

Posted by Adena Schutzberg at 10:58 | Comment (1) | Trackback (1) |

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Have you seen a website "designed" by a coder? Everyone has. These sites are easily recognizable because they have no design.

Have you seen a house that an owner-hobbyist "designed" himself? It stands out like a sore thumb.

Here we are probably looking at a web marketing campaign "designed" by a marketing hobbyist with some web experience.

#1 Atanas Entchev (Link) on 2006-05-12 20:34 (Reply)

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