Wednesday, May 3. 2006

Business Week/MapInfo Survey: Location Intelligence on the Radar Screen

MapInfo comissioned a market research survey by Business Week Magazine to poll corporations who were likely to or were already using location intelligence (LI) solutions. The results:

6% were already using LI

7% were currently evaluating LI

21% plan to be evaluating LI in 2007

Taken a slightly different way, 3 times the number of corporations will be evaluating the technology next year. Mike Hickey, COO of MapInfo sees this as a signal that LI is coming out of the early adoption phase and into the next part of the growth curve.

In another survey conuducted by MapInfo among 1000 users of business intelligence (BI) solutions, 79% said they found location-based information that was integrated with their BI tools as "more than somewhat likely" to be valuable. However, 7% said LI was extremely valuable to them and that it could be used now.

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