Tuesday, April 11. 2006

The Future of Paper Maps

Chris Fisk, vice president of JIMAPCO, a small mapping company, a partner to Rand McNally offers this comment on the impact of Internet mapping on paper maps sales.

We are concluding that the products you get on the Internet, such as MapQuest, are helping to educate people about maps. So people who have never used a map before are inclined to check out something on MapQuest and it appears they are becoming acclimated to maps and going out and buying them.

Dubbed JIMS, for JIMAPCO Internet Mapping Service, the Internet product allows a company or government agency to overlay its data on JIMAPCO's basic map products on a server maintained by JIMAPCO.

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