Friday, April 7. 2006

The Value of Free Websites

Conversations over dinner one night echoed those of a representative from STI: PopStats in the closing session: free websites generate value for the company behind them. In the case of those providing APIs this is information about what sorts of maps are requested for what areas/topics. In the case of PopStats, its free website (I apologize for not writing down the name) offers but a subset of its demographic data, and gives the company a clue about its use and helps it determine in what sort of data to invest in for its "for fee" data.

Posted by Adena Schutzberg in LI 2006 at 07:12 | Comments (0) | Trackbacks (0) |

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