Wednesday, March 15. 2006

Traditional Media on SketchUp Acquisition

Here's a roundup of coverage outside the blogosphere:

Kidding aside, the $495-per-license software will likely be integrated with Google's Earth product, for which @Last has already created a plug-in to allow users to build objects like buildings at street level. What's unclear is how Google's Earth and mapping products fit in with the company's overall strategy.

Google, the most-used Internet search engine, is building up its Earth mapping program to attract more users and create
opportunities to show more advertising.

The move to buy the 3D mapping software could be tided in with further developing the Google’s mapping and direction element for users when using the service for road directions.

Theoretically, the software would allow Google to create 3-Dimension landscapes of key cities for drivers to better place themselves driving around rather than the rather flat images currently found on GPS software.

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