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Our Points
Friday, February 17. 2006

HBO Using Google Maps to Promote "The Sopranos"

Search Engine Watch let me know about an Adveritising Age (free sub required) report on the cable channel's paid use of Google Maps to promote and support the show.

Ad Age notes:

[HBO] is likely to be the first advertiser to have paid the search giant to use its map technology for promotional purposes.

Further:

“The Google thing, we are really excited about,” said Courtney Monroe, senior VP-advertising, HBO. “It is a geo-visual tour of the TV series, a very interactive way to get people caught up.


The maps will be supported by AdWords ads and go live February 27. The company behind the work is not a GIS company, but a promotions company, Deep Focus.

Posted by Adena Schutzberg in Google at 06:00 | Comments (0) | Trackback (1) | Bookmark and Share

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NY Times Covers Soprano's Google Map
The marketing device was noted here in the past. What's interesting is that the short article which includes an image of one of 15 icons on the map, is in the paper's Technology section. It's not in the advertising section, nor the entertainment section.
Weblog: All Points Blog
Tracked: Feb 20, 07:10

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