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Sunday, April 02, 2006

Recall that before Google acquired Keyhole, Keyhole was sued by Skyline Software Systems of patent infringement. The first hearings on that matter suggest that the judge in the case is leaning toward Google’s understanding (c|net) of some of the pertinent ideas in the patent. The patent,  6,496,189, dates to 2002 and describes “a method of providing data blocks describing three-dimensional terrain to a renderer.” The next phase of the case will be late this fall.

by Adena Schutzberg on 04/02 at 11:45 AM | Comments | Bookmark and Share

Friday, March 31, 2006

The latest poll maps (using data from Survey USA) show just how much things have changed since 2004. You can now go from coast to coast without passing through a state with more than 45% approval ratings for President Bush. It’s blue from sea to shining sea.

There is also an animation here (or if down due to bandwidth another version here).

Continue reading...

by Adena Schutzberg on 03/31 at 08:38 AM | Comments | Bookmark and Share

“Experts say that in 10-15 years cellular phones, watches and car stereos will have receivers for satellite signals.”

From an article titled “GLONASS to be made available for civilian use in 2006 - official” from NOVOSTI, the Russian News and Information Agency. The article is really about how “restrictions on precise satellite definition of on-land coordinates will be lifted by yearend” except for military facilities. I’m not sure how they preclude those facilities.

by Adena Schutzberg on 03/31 at 07:57 AM | Comments | Bookmark and Share

The AP gives no time frame on the addition of ads but explains that ads will only appear if a particular product or service is searched. There will be no ads if one simply looks up an address.

The new ads will show up as part of balloons that float over the map itself and will also carry a small image.

The LA Times says the ads began to appear on Thursday. It also attributes the statements noted above to Dominic Preuss, a Google product manager for local advertising.

More from Reuters:

Advertisers can purchase the space through Google’s AdWords program, where marketers bid via an auction-style system for popular search terms related to their business. Preuss said Google will not charge an additional fee for the map icons, but the price will be determined by the auction system.

Earlier this week, Google said it reached an agreement to allow Verizon Communications Corp.‘s (Research) online directory to sell Google search terms to its millions of listed businesses, aiming to boost for its local advertising base.

Search Engine Watch has the step by step procedure to create such an ad, along with other links on the topic.

ZDnet has the take on the future:

But Dominic Preuss, product manager for Google, in Mountain View, Calif., signaled that it’s likely that the Google Local ads are just the beginning, and the practice could spread to other Google features using maps.

Also noteworthy from the article: confidence from an inside source that Yahoo!, Microsoft will offer similar ads.

And a note from Google’s help page for Local Business Ads: “(note: this service is available for business locations in the U.S, Canada and the U.K.).”

by Adena Schutzberg on 03/31 at 07:43 AM | Comments | Bookmark and Share

In an article akin to those I see from public companies, ESRI’s Latin America manager Merrill Lyew explains that the company expects to boost revenue from the current 10% of global revenue to 20% in the next five years. How? By sticking with “niche” markets like government, utilities and natural resources and expanding the business arena with ERP, CRM, supply chain, and the like.

The history of ESRI in Latin America:

ESRI has had operations in Latin America since the 1980s and has 17 local distributors, which agree that on average ESRI has a market share of approximately 80% in the region.

by Adena Schutzberg on 03/31 at 07:37 AM | Comments | Bookmark and Share
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