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Friday, March 31, 2006

“Experts say that in 10-15 years cellular phones, watches and car stereos will have receivers for satellite signals.”

From an article titled “GLONASS to be made available for civilian use in 2006 - official” from NOVOSTI, the Russian News and Information Agency. The article is really about how “restrictions on precise satellite definition of on-land coordinates will be lifted by yearend” except for military facilities. I’m not sure how they preclude those facilities.

by Adena Schutzberg on 03/31 at 07:57 AM | Comments | Bookmark and Share

The AP gives no time frame on the addition of ads but explains that ads will only appear if a particular product or service is searched. There will be no ads if one simply looks up an address.

The new ads will show up as part of balloons that float over the map itself and will also carry a small image.

The LA Times says the ads began to appear on Thursday. It also attributes the statements noted above to Dominic Preuss, a Google product manager for local advertising.

More from Reuters:

Advertisers can purchase the space through Google’s AdWords program, where marketers bid via an auction-style system for popular search terms related to their business. Preuss said Google will not charge an additional fee for the map icons, but the price will be determined by the auction system.

Earlier this week, Google said it reached an agreement to allow Verizon Communications Corp.‘s (Research) online directory to sell Google search terms to its millions of listed businesses, aiming to boost for its local advertising base.

Search Engine Watch has the step by step procedure to create such an ad, along with other links on the topic.

ZDnet has the take on the future:

But Dominic Preuss, product manager for Google, in Mountain View, Calif., signaled that it’s likely that the Google Local ads are just the beginning, and the practice could spread to other Google features using maps.

Also noteworthy from the article: confidence from an inside source that Yahoo!, Microsoft will offer similar ads.

And a note from Google’s help page for Local Business Ads: “(note: this service is available for business locations in the U.S, Canada and the U.K.).”

by Adena Schutzberg on 03/31 at 07:43 AM | Comments | Bookmark and Share

In an article akin to those I see from public companies, ESRI’s Latin America manager Merrill Lyew explains that the company expects to boost revenue from the current 10% of global revenue to 20% in the next five years. How? By sticking with “niche” markets like government, utilities and natural resources and expanding the business arena with ERP, CRM, supply chain, and the like.

The history of ESRI in Latin America:

ESRI has had operations in Latin America since the 1980s and has 17 local distributors, which agree that on average ESRI has a market share of approximately 80% in the region.

by Adena Schutzberg on 03/31 at 07:37 AM | Comments | Bookmark and Share

As many readers know, Directions Magazine offers a “post it yourself” press release tool. Releases that are approved appear on the magazine’s front page and are archived on the website. Perhaps 95% of the releases we receive are related to geospatial technologies and we appreciate that organizations and companies want to share their information via our publication.

The other 5%? Well, some are technology-related, but on the edge of what we cover - anti-spam tools, Internet security, driver’s ed(?) and the like. These we generally do not approve for publication. Today we received what I consider the ultimate “off topic” press release. It announced the launch of a “Cosmetic Laser Hair Transplant Clinic.” Best of luck with that! And, you might want to try other online publications that might be better suited to your news.

by Adena Schutzberg on 03/31 at 07:03 AM | Comments | Bookmark and Share

Thursday, March 30, 2006

I read a few headlines that essentailly said “navigate by pictures” and had to dig for an article that actually explained the novel idea of the latest Navman GPS navigation system for cars. Ready? It has a camera that allows you to take GPS located images. So, the next time you want to go the place, you simply call up its picture and the system routes you to its coordinates. And, you can upload the pictures (and location info) to the NavPix server to share with friends and family.

My first thought? it’s like those phones where instead of writing the name next to the button that stores the number you put in a picture of Aunt Ruth or Uncle Sidney. It’s great for toddlers who cannot yet read. But this? Is it just for fun? We’ll see!

by Adena Schutzberg on 03/30 at 03:12 PM | Comments | Bookmark and Share
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