All Points Blog
Our Opinion, Your Views of All Things Location

  • HOME

    About Us

    Advertising

    Contact Us

    Follow Us



    Feed  Twitter 

  • RECENT COMMENTS
  • NEWSLETTER

    All Points Blog

    Catching geospatial news that others miss. Delivered daily.

    Preview Newsletter | Archive

  • ARCHIVE
    << October 2014 >>
    S M T W T F S
         1 2 3 4
    5 6 7 8 9 10 11
    12 13 14 15 16 17 18
    19 20 21 22 23 24 25
    26 27 28 29 30 31  
  • PUBLICATIONS

Monday, June 26, 2006

MapInfo gave the office $13,000 worth of software as part of its e-government program in 2004. It’s latest use, documented in InformationWeek is to help the office locate advertising “throughout the city’s bus shelters, subways, and news publications to promote awareness of domestic violence.” The idea is to use demographic data to help target awareness and prevention and response options. Tracy Weber, the office’s grants director and interagency coordinator puts it this way:

I’ve been able to import all sorts of city-based data into MapInfo, including road maps, English proficiency ratings, and homicide rates and overlay that over a map of the city. From there, patterns and strategies begin to emerge.

by Adena Schutzberg on 06/26 at 06:00 AM | Comments | Bookmark and Share

Perhaps the BBC’s advertising company, BBDO New York, wanted to take advantage of the recent interest in maps and therefore added a BBC World Map to editions of NewsDay and The Financial Times. If I have my geography right, the former is in New York, the latter, London.

NewsDay notes some confusion from its readership. The map, of which I can’t find an image, apparently had photographs pushed into the shapes of countries. The paper reports:

Seema Kotecha, head of marketing for BBC World, said the map has nothing to do with geography and is actually images relating to world news issues, shaped in the form of countries. On one side of Thursday’s map, she said, is a worker carrying chickens with bird flu. The other side is an image of rioters, which reflects the recent Paris student uprising.

New Yorkers called the paper to ask about the point of the ad. Others thought they’d stolen the map, not realizing it was an ad tucked into the paper. The goal?

The purpose of the map - which carried the slogan “news beyond your borders” - was to convey BBC World’s goal of providing international news.

If nothing else, the BBC is getting extra free advertising from the confusion!

by Adena Schutzberg on 06/26 at 06:00 AM | Comments | Bookmark and Share

Friday, June 23, 2006

Democratic New York Attorney-General Eliot Spitzer is running for governor of that state. A recent ad shows images of the state, including Niagara Falls. Alas, the images are of the Canadian Horseshoe Falls. One opponent did significant geographic research and determined the Falls in question are indeed in Canada. So, to have a good laugh, opponent in the Democratic primary Thomas Suozzi’s staff wrote a song about the incident: O Candidate based on, that’s right, O Canada.

by Adena Schutzberg on 06/23 at 07:38 AM | Comments | Bookmark and Share

A seenteen year old from Massachusetts won a recent business plan competition with his work on Speed-Demon. Jonathan “Jon” Fischer, from Lunenburg, Mass will be a senior come fall and offered a product/service that uses a small dashboard black box to track teen drivers. The portable device can then be plugged into a computer for mapping via Google’s mapping tools (I suspect Google Maps, but the press release doesn’t say). Savvy marketer Fischer puts success as a business first (he’s already got a patent pending) but notes the device is also aimed at opening a dialog between parents and teens.

by Adena Schutzberg on 06/23 at 07:29 AM | Comments | Bookmark and Share

This quote from underwater archaeologist Clive Cussler describes how he hopes to find the Bonhomme Richard, the battleship that sank under John Paul Jones.

Coupling a drift model technology with what’s called geographical information systems, the charts, wreck lists, snags and hangs, and being able to put everything together into one computer program enables you to better recognize patterns.

Stories like this highlight that “just putting dots on a map” is not the be all and end all of geographic analysis. And, I have to say there’s been a bit of a run on stories on GIS in archeology of late in one the Web and in the blogosphere.

by Adena Schutzberg on 06/23 at 07:19 AM | Comments | Bookmark and Share
Page 1939 of 2246 pages « First  <  1937 1938 1939 1940 1941 >  Last »

All Points Blog Newsletter

Catching geospatial news that others miss. Delivered daily.

Preview Newsletter | Archive

Follow

Feed  Twitter 

Recent Comments

Publications: Directions Magazine | Directions Magazine India
Conferences: Location Intelligence Conference | .Map Conference | GEO Huntsville
© 2014 Directions Media. All Rights Reserved