The New York Times reports that CBS will be advertising its TV shows on eggs using an etching technique also used to date stamp eggs for freshness. The process is rather new, and newer for use in advertising, but those behind it are already considering local advertising.
Mr. Parker [Bradley Parker, founder of EggFusion, based in Deerfield, Ill.] said the destination of eggs was tracked so precisely that he envisioned being able to offer localized advertising, even aiming at specific ZIP codes, to promote events like local food festivals and concerts.
by Adena Schutzberg on 07/17 at 03:31 PM |
Back when I interviewed him in May, MapInfo Senior Product Manager Moshe Benyamin would not commit to support, but today at GISCafe, he does.
In the very near future, we are looking to notify our customers about the availability of a new site where we will be posting a GeoRSS reader utility among other utilities for MapInfo Professional v8.5 users. The new connectivity enhancements we made in v8.5 are exciting and the GeoRSS utility highlights just one of the many ways customers can leverage the new interoperability options we now offer.
Udpate 7/18: I contacted Moshe who shared this statement regarding which GeoRSS would be supported.
The utility we are looking to share will support all three standards. [See the three detailed here; none are “official” W3C or OGC standards.] The support however will be limited to point data at this point - this is because we have seen the most number of sites with useful data one can access. With that said, we are looking to also provide the source code of this utility so our users will have the option to extend or customize the utility for their specific use.
Moshe goes on to note that when the extention will be available is not final, but suggests that those who are interested sign up for MapInfo’s e-News to learn when the resource page will be available.
by Adena Schutzberg on 07/17 at 12:02 PM |
NPR’s Day to Day speaks to Andrew Rollert, CEO of SpotScout about his online service for finding a parking spot via mobile device. Now, this is not necessariy a parking lot spot, but could be a private driveway, or on street parking spot. Folks are selling the information about who’s leaving, in the case of a public on street spot, not really the spot itself. The system goes online first in San Francisco, Boston and New York first with other cities coming later.
- via NPR listener Larry
by Adena Schutzberg on 07/17 at 10:08 AM |
Two University of Minnesota desing experts are behind the new book, Else/Where: Mapping. Per an article in the St. Paul paper, it’s about “how mapping techniques are being used to visualize a lot more than landforms and cityscapes.” Further, it’s “the second installment in an international visual/verbal collaboration focusing on the design implications of new technologies.” The blog for the book is here.
I doubt there’s much new for mapping geeks from a tech standpoint (the article seems taken with GPSdrawing.com), but the perspective of design should be interesting.
by Adena Schutzberg on 07/17 at 08:04 AM |
Public CIO offers its take on the fellow behind Expedia (the travel service) and Zillow.com (the real estate property estimating service [corrected 7/17, per comment]), Richard Barton. Paul W. Taylor argues that in both cases Barton identified “untapped legacy data streams” and knit them together.
He goes on to note:
To be sure, it is a fool’s errand to ignore this promising trend. Google Earth (or MSN Virtual Earth) is democratizing sophisticated mapping information, including those based on public GIS records.
The main point Taylor makes (he is chief strategy officer of the Center for Digital Government, the former deputy state CIO of Washington) is that government needs to look carefully at this way of looking at the world.
Update: How this for collecting legacy data? Collect all that frequest flier info in one place? (via Wired blog MonkeyBites reporting on Mashup Camp 2)
by Adena Schutzberg on 07/14 at 06:41 AM |