Frost and Sullivan, the market research firm, conducted a webinar yesterday in which they released projections of the location-based services market. Now, we’ve seen pie in the sky before so I caution you with the following numbers. That said, there is no question that there is a resurgence in the market. Other articles we have published in the past note this as well. But it is interesting to note that LBS for them includes online web mapping portals, not just wireless location services. So lets start with their Navigation/Mapping category:
Traffic to Internet map sites: 48.3M visitors per month; 62% growth rate with MapQuest accounting for 35M visitors. Yahoo Maps has 16.9M visitors with more than 100% growth rate and is gaining market share on MapQuest. Google is projected to become the #3 mapping portal based on initial explosive interest.
On the consumer side, in-vehicle navigation systems and wireless handset were the main focus. As such, NAVTEQ and Tele Atlas have combined revenues of $480M with a 42% growth rate; major revenues are from in-vehicle nav systems. While there are only 2.2M in-vehicle nav systems on the road, there is a 25% growth rate projected. Europe, though 4x the size of the US, has only 1/2 the growth rate.
At the enterprise level, mobile resource management applications were identified as the key to driving LBS adoption in the short term. No surprise there.
For telcom carriers, the main categories that will spur adoption were entertainment (LBS gaming, find-a-friend; social dating), information services (POI 411, navigation, traffic/weather alerts), and security (child locator, roadside resue). Bottom line: by 2008 F&S project over 17M (non-Internet) users of consumer LBS with revenues over $1.2 Billion.
by Joe Francica on 12/07 at 07:49 AM |
MSDN Webcast: Virtual Earth Tips, Tricks, and Hacks (Level 200)
Wednesday, December 14, 2005
1:00 P.M.–2:00 P.M. Pacific Time
Learn how to create several different types of map applications using MSN Virtual Earth and Microsoft Windows Live Local.
by Adena Schutzberg on 12/07 at 07:36 AM |
The AP reports that while MapQuest seems to be behind Yahoo Maps, Google Maps and others in the API department and other Web 2.0 t hings, it still leads in eyeballs. Word is that MapQuest will unviel some new features soon.
Of all people going to mapping sites, 71 percent visited MapQuest.com in September, about even from a year ago, according to comScore Media Metrix. Yahoo Inc. drew 32 percent, also about the same as last year, and new arrival Google Inc. had a 25 percent share. (The numbers do not add up to 100 percent because some people visit multiple sites.)
by Adena Schutzberg on 12/07 at 07:31 AM |
We’ve yet to be briefed on the new version, but Media Post reports that newly named Live Local will roll out later today according to those already in the know.
The article includes this confusing statement:
Microsoft Windows Live Local, powered by Virtual Earth, will allow users to open a satellite-based map image of a city and a bird’s-eye view of specific buildings—all in a single screen. Rather than relying on satellites to capture images from the sky a la Google Earth, Microsoft’s new service is using low-flying airplanes to capture its images.
So, is the Microsoft offering satellite-based or not? Microsoft has signed on ORBIMAGE and HARRIS to provide satellite imagery, but it’s not clear that will go live today. Google Earth includes both satellite imagery (from DigitalGlobe and EarthSat) and aerial imagery from a variety of sources.
by Adena Schutzberg on 12/07 at 07:17 AM |
A twelve-year old in Florida found an undersea structure that looks like a fist. How? Searching Google Earth, of course. Check out the picture, which the boy took himself and appeared in his local paper.
by Adena Schutzberg on 12/07 at 07:15 AM |