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Thursday, January 12, 2006

Danny at Search Engine Watch explains that ClickZ posits that Google is testing sponsored blue pins on Maps as “sponsored ads.” Yes, I see blue pins on the map that correspond to sponsored links at the top of the results list for New York hotels. ClickZ’s Parker says its normal for Google to test such things without announcing them.

Google said we should expect this in time, so it should be no big shock.

by Adena Schutzberg on 01/12 at 12:43 PM | Comments | Bookmark and Share

In a prototype only briefly described, Microsoft has created a system that allows users to add and maintain geospatial data relevant to their community. Microsoft Research India and the Department of Science and Technology have collaborated for the last year on the project which offers a multilingual interactive digital map of India as well a more detailed map of Bangalore.

Says the release: “Microsoft Research India and the Department of Science and Technology plan to leverage experiences from this prototype to develop effective countrywide mechanisms for spatial data creation, collection and dissemination that can be useful in a number of ways, such as for disaster management.”

And, based on my discussions with Stephen Lawlor of Microsoft regarding Live Local, which is similarly built on Virtual Earth, don’t be surprised to see similar tools available down the road.

by Adena Schutzberg on 01/12 at 11:32 AM | Comments | Bookmark and Share

ORBIMAGE which announced the acquisition of Space Imaging last year completed the deal and today announced the new name. The company tag: the largest commercial remote sensing company in the world. Give me some time to digest the name… on first pass, it’s a bit “spooky” for me.

Now, here’s the interesting part for me. I didn’t find this news in my regular daily news scan (frankly I’ve been working on other things) but via an e-mail from a magazine publisher. Apparently GeoEye paid money to send people like me an e-mail announcing the new name. Interesting choice; I should have thought “normal” channels would do the job - you know press releases, e-mail newsletters, blogs…

Contrast that Google puts out no PR regarding Google Earth for Mac and GeoEye pays for an e-mail ad…

by Adena Schutzberg on 01/12 at 07:38 AM | Comments | Bookmark and Share

Gregory Dicum, who wrote Window Seat: Reading the Landscape from the Air, writes about the application of Google Earth to environmental concerns at SFGate. The bottom line: showing off environment threats and modeling impacts carries a lot of weight and now regular people (ok one person profiled is a Google employee) can toss that weight around.

by Adena Schutzberg on 01/12 at 06:00 AM | Comments | Bookmark and Share

[update 1/10 2:50 pm - It’s been bumped to Thursday 1/12 as of now.]

Word on the street (ok I got a tip from someone who’ll be on, Mike Pegg of Google Maps Mania) that he’ll be on the show (stories to be posted by 4 pm EST, audio available online at 7:30 pm EST) Thursday night [updated 1/10 2:50 pm EST] talking about, what else, Google Maps, Earth, mashups, etc.

That’ll be five NPR shows relating to geospatial in the last month or so (that I heard):

Talk of the Nation on privacy and location (Dec 14)
Marketplace on data providers (Nov 22)
On Point on geospatial Web (Jan 3)
Morning Edition on online directions (Jan 10, Tuesday of this week!)

You’d think someone was doing some really good marketing to get this sort of coverage…

by Adena Schutzberg on 01/12 at 06:00 AM | Comments | Bookmark and Share
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